Friday, July 5, 2013

Where to find affordable 3D prints

we find that when it's easier to be creative, more awesome stuff gets made. 

and in the "ease" function, one of the more impactful independent variables is cost; when making stuff is cheaper, we make more stuff.

so it's important to be able to find where to get stuff 3D printed for cheap.

enter -- which swallows your model and spits back where to get the best priced 3D print.

and it's great having listed in the results.

Wednesday, July 3, 2013

Why your customers should write your copy

"When you think of our toothbrushes: think great performance and great user experience". That is a dental care company's commercial that is on the radio right now.

Which is funny to me; because I've never heard anyone say "oh you're looking for toothbrush recommendations, Nathan? Try this one -- the user experience is innnnncredible."

They say: "i really like brushing my teeth with this".

Which is why we should all have our customers write for us; as they are a thousand times better at honestly and accurately describing what our products really are.

For when the people building the thing (product managers, engineers, even internal marketing ppl) are in charge of writing copy, of naming things, you end up with inside-the-bubble words being used to describe real things.

The toothbrush product managers probably had a lot of internal conversations circled on "improving the user experience" of the toothbrush. Which is fine and is their job. 

At makexyz, we have those in-bubble conversations too. but we try hard to prevent the leak of internal signifiers: "Find a 3D printer on makexyz! Our UI is really clean."

But I'm sure we can do better: so while you're using makexyz, be on the lookout for bubble words. And when you find one, email I'll fix it and send you a t-shirt. ;)