Wednesday, July 3, 2013

Why your customers should write your copy

"When you think of our toothbrushes: think great performance and great user experience". That is a dental care company's commercial that is on the radio right now.

Which is funny to me; because I've never heard anyone say "oh you're looking for toothbrush recommendations, Nathan? Try this one -- the user experience is innnnncredible."

They say: "i really like brushing my teeth with this".

Which is why we should all have our customers write for us; as they are a thousand times better at honestly and accurately describing what our products really are.

For when the people building the thing (product managers, engineers, even internal marketing ppl) are in charge of writing copy, of naming things, you end up with inside-the-bubble words being used to describe real things.

The toothbrush product managers probably had a lot of internal conversations circled on "improving the user experience" of the toothbrush. Which is fine and is their job. 

At makexyz, we have those in-bubble conversations too. but we try hard to prevent the leak of internal signifiers: "Find a 3D printer on makexyz! Our UI is really clean."

But I'm sure we can do better: so while you're using makexyz, be on the lookout for bubble words. And when you find one, email I'll fix it and send you a t-shirt. ;)


  1. If your life has stopped giving you pleasure due to some unknown reasons than our Escorts Service is the right place it is still not too late to make it exciting. It is just your, who are such buddies, who can make you worth living if you spend a few moments with them. There is no such nudging in availing yourself of their companionship.

    Russian Escorts in Aerocity

    College Call Girls in Gurgaon

    Escorts Service in Paharganj

    Call Girls in Manesar

    Delhi Escorts Service

    Body Massage Center in Aerocity

  2. Thank you for sharing useful information with us. please keep sharing like this. You might like the following article also please visit us.

    Chilli Potato Recipe

  3. Keep up the excellent piece of work, I read few blog posts on this web site and I conceive that your site is rattling interesting and contains circles of great info.부산달리기

  4. Nice Blog, if you Hire your own Wordpress engineer to look after maintenance, updates, security, page speed, adjustments, edits, and strategy advice. Hire on a one-off basis or for regular maintenance.

    help for wordpress

  5. Your post is very helpful and information is reliable. I am satisfied with your post. Thank you so much for sharing this wonderful post. 바카라사이트

  6. 바카라사이트 Here are some links to web-sites that we link to mainly because we consider they may be really worth visiting.

  7. I enjoyed over read your blog post. Your blog have nice information, I got good ideas from this amazing blog. I am always searching like this type blog post. 스포츠토토

  8. 토토 I am curious to find out what blog system you
    happen to be working with? I’m experiencing some minor security issues with my latest blog and I’d like to find something more
    safe. Do you have any recommendations?